Greetings fellow DTC Marketers,
You’re receiving this email because at some point in the last year or so, you indicated some interest in Spellbound! We’ve decided to roll out a newsletter around all things interactive email.
What to expect in this space: top performing interactive campaigns, tips and tricks on leveraging interactivity to maximize engagement, and relevant feature updates for any email marketer to be aware of.
If you’re not interested in receiving this content, no worries! Please unsubscribe, but don’t report us for spam. I promise we won’t email you again.
This week’s edition covers a topic that is likely top of mind for all of us: Black Friday & Cyber Monday.
Black Friday is coming up, and what does that mean?
All of your customers will be FLOODED with the same old promotional marketing emails they’re getting from every brand in their inbox.
For some brands, this becomes a race to the bottom. How much of an eye popping discount range can I offer?! It just keeps getting worse… first 20%, then 30%, then 40%, and eventually your margins are totally gone.
But, conveniently for brands on Spellbound, there’s a different solution.
Implementing gamified emails in your holiday sales is the best way to stand out from the competition, drum up some hype from your customers, and generate more revenue this holiday season.
We’ve already seen it work successfully on other big holidays (check out this Labor Day case study from Kitsch), and this BFCM presents an opportunity for you to do it yourself.
Now, you might be wondering. Where do I even start? If thats you - you’ve come to the right place. Read on for the ideal content sequence to leverage Spellbound’s interactive elements and maximize your email & SMS revenue this Black Friday.
First - SMS Signup Push
For most brands, their email list is way smaller than their SMS list.
Yet at the same time, SMS is proven to be a more profitable channel with higher open rates to push sales to your most engaged customers.
So in order to best optimize your BFCM offers, you’ll want to try and grow your SMS list from your email list as much as you can. The best way to do this is by sending a campaign using Spellbound’s SMS signup widget.
Here’s how:
Setup your SMS integration with either Postscript, Attentive or Klaviyo
Decide why customers should sign up for SMS. Is it early access to BFCM discounts? Free gift with purchase? Earning a certain amount of reward points?
Segment your email list by those not already signed up for SMS.
Send email campaigns with the SMS widget 2-3 weeks before BFCM to maximize the window for people to signup.
Launch your BFCM sales to both lists!
Checkout this example from our friends over at Dr. Squatch for design inspiration
Seamless SMS signup in email
Next - Send a Gifting Quiz
During the holidays, it’s reported that 64% of shoppers need help with their gifting selection.
Now, with Spellbound’s Quiz widget - you can provide just that.
Ask your customers the important demographic questions, like:
who are you shopping for this holiday season? some response options could be:
Yourself
A niece / nephew
Brother / Sister
Parent / Grandparent
From there, every brand will be different. Your products each have a reason that makes them special, a probelm that they solve. Take this product rec quiz from our friends over at Andar for example:
Ask questions to provide tailored recommendations
Based upon the specific behaviors of the respondent, Andar recommends the right product. Carry a lot of cash? Need to hold a lot of cards? Prefer a more modern style? Then this is the right wallet for you.
That type of quiz logic can be applied to any brand. Beauty brands can ask about skin types and goals. Apparel brands can ask about what is lacking in that person’s closet. The possibilities are endless, and we’re here to help you brainstorm for all of it.
Finally - Deliver your offers with gamification
Chances are, if a customer signed up for your email list - they’re a fan of your brand.
Emails are an extension of that brand. Why not give them something to be excited about?
Here’s a few reasons to use games to deliver your offers instead of a boring sales email:
average 45% increase in click-through rate
deliverability boost over next 30 days
higher revenue & conversion rate
increasing hype & anticipation for your sale
As for what game to build - check out these examples below for some inspiration:
Click to Reveal Discount
Add a sense of hype to your promotions by having customers click to find out what the sale is.
Guessing game
Hook your customers into engaging with the email by creating a playful experience, generating more clicks and ultimately more revenue.
Users play a guessing game to unlock rewards
Other examples:
We can’t wait to see what you come up with!
TLDR: Send Interactive Emails This BFCM
This is an incredibly important time for any DTC brand. As a result, its the most competitive time of the year for a customers’ attention, and wallet.
By using Spellbound’s SMS, Quiz, and Gamification widgets, you’ll be able to acquire as much of that customers’ holiday spend as possible.
Reach out to our team with any questions, requests for support or strategy brainstorming sessions.
See y’all next time,
Brian
